Rimmel have recently launched their Apocolips Lip Lacquers priced at a very reasonable £5.99 and available here. Designed to last like a lipstick & produce the shine of a gloss, I'm so glad I picked on up as I love them! I picked mine up in the shade celestial - a dusky pink, which is perfect for a natural daytime lip.
The packaging is lovely, a glossy black tube which gradiates into a transparent finish which shows the true colour of the product in the tube. This pink shade is a little darker then I would usually go for but I was keen to try out something new.
As you can see it's a lovely dusky pink colour on the lips which is perfect for a nice neutral lip (I have been wearing this at work as it lasts all day & is a nice subtle colour). It is incredibly long wearing - the colour sets on my lips and the gloss lasts on my lips all day. It doesn't fade or transfer when eating or drinking, something that really impressed me.
Overall I would say this is a perfect product if you want a long wearing gloss product that's highly pigmented and stays put all day.